Source: Nielsen Net Ratings Research:
Sources customers use to research products and services.
The Internet is the first choice of media for adults 18 to 54.
Over 85% Internet Searchers will not search past first page results
of a search engine.
Website leads were 62% more profitable than other media.
- Search Engines 41%
- Print Ads 10%
- TV 9%
June 2005
Key:
GG=Google | YH=Yahoo | MSN=MSN | AOL=AOL | AJ=Ask Jeeves | OVR=Overture
MY=MyWay.com | INF=Information.com | LY=Lycos Networks | WS=WebSearch.com IS=InfoSpace Network | NS=Netscape Search | AV=AltaVista | MS=Microsoft.com | HB=HighBeam.com
